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    Instagram: Is it worth my business’ time?

    There are a variety of social media platforms out there, all having their own niche. These platform specific niches can be used by businesses to interact with their current customers, reach new ones and build a brand reputation- all very important in the business strategy.

    Did you know: The brain processes image-based content 60,000 times faster than text-based content. People remember 80% of what they see, in comparison to only remembering 20% of what they read. More than 60% of people with an Instagram account log in daily, meaning more than 400 million people are active users daily- that is a lot of people to potentially appeal to.
    Instagram is a platform that dedicates itself to photo and video sharing for both business profiles and personal profiles. Therefore, if you are a company which provides a product or service with visual appeal, Instagram should definitely be on your radar. Some examples of business types that would benefit from this visually based platform are food, clothing, beauty, bloggers, travel, cosmetics etc.

    In terms of what Instagram offers, flexibility is the cherry on top. You can ensure growth organically or by paid optimization. Making good use of Instagram will prove to be a great way to gain followers and costumers which will help you enlarge your business. There are many options which you can use to reach out to potential customers. Some of these options include: direct messages, Instagram stories, likes, shares and comments as well as promotions and sponsored content.

    As you promote your products or services, Instagram offers you the opportunity to reveal your brand’s creativity and personality. Personality is something some businesses fail to encourage due to the previous conception of a ‘fun’ brand being unprofessional, but that is the beauty of social media. The world of social media is a casual place, therefore if a customer decides to follow/like your profile, they are then expecting an informal approach. This does not give you the green light to start swearing, using text talk or continuously sharing images of cats wearing Mexican hats, but it does give you the opportunity to personalize and humanize a brand. Personalizing your profile in a way that will attract customers and allow them to interact with you will be efficient and make their purchasing process easier.

    Instagram is a platform which appeals to pretty much everyone, not limiting itself to a selected few. The platform is compatible with both iPhone and Android users, gender neutral in its process and geographically available to everyone. With such a vast reach, why not get the best out of this platform in a way that will attract customers and expand your business.Still not sure Instagram is the way to go? Give it your best shot and let the success convince you that you have made the best choice.