Social Media Business Content Ideas

Creating killer content for social media is the new and current way to grow your business online.  Posting consistently is the key to growing an online presence. Although this may seem like a simple task, coming up with creative content day in, day out can be a struggle, therefore we have created a list of content ideas for you to refer back to whenever you need some inspiration. 

• Share Funny Moments About Your Business: humour is a quick way to get people’s attention, so use it. Telling funny stories that have occurred during your business journey can make your viewers/followers feel more connected to you and your brand and want to engage with your page.

•  People love to know where your business/brand originated from, so share your story and help inspire others.

• Knowing other business owners’ struggles can be very useful and comforting to viewers, this is why posting about the struggles you have faced and how you have overcome them, is very good content to post.

• Share Your Story: people love to know where your business/brand originated from, so share your story and help inspire others.

• Share BTS: Behind the scenes footage can be brilliant content to post. It shows your audience the “real” side of your business and shows your work ethic behind the screen.

• Create Videos Regarding Business: Whether it be a time-lapse of your behind the scenes content or a clip of a recent business event you have attended, video is a great way to engage your audience as they don’t always want to read the content. 

• Share Your Recent Purchases: People love to take advice from others, therefore showing any recent purchases that have benefitted you and your business can be a great way to engage with your audience and help them gain from your posts.

• Talk About Your Products: If you are a business owner that sells products to the public, you need to focus on the product. Making posts about the benefits of your products can really entice your online audience to make that step from just being a lead, to convert into being a paying customer.

• Share Others Stories: Sharing other business owners inspiring stories show that you are engaging with the online business community, this will then hopefully lead to these pages sharing your stories too, boosting your content out to new audiences.

• Share Your Customer/Clients Experiences: By sharing what real customers/clients have to say about your business, you are building trust for the online viewers on the legitimacy of your company. 

• Share Quotes: Whether it be funny, inspirational or just simply your favourite one, quotes are a great way to post on the days that you don’t particularly have any content lined up. 

•  Ask Your Audience About Their Struggles: Asking your audience about their daily struggles can be a great way to engage with them. This makes your audience feel appreciated and also can help you with future content ideas as you may just have the solution to their issues.

• Ask Your Audience What To Post: Your audience are the people you are trying to engage, so what better way to find out the content they want to see than to ask them?  This way you can also get an understanding of the demographic that is viewing your posts and how you can cater to their needs.

• Ask Questions Related To Your Niche: Q&A’s are a great way to interact with your audience. No matter what field you work in, there are always questions that can be asked.

• Ask For Recommendations: Your audience also has a voice so let them use it. Ask for any recommendations, this will make your viewers feel included and can also benefit as they may recommend something that will be of interest to you.

• Weekly Posts: Whether it be an Instagram story post or a post on your main page, weekly related posts are great. Things like “motivational Monday”, “throwback Thursday” are great because it creates a regime for those specific days for what content you are going to post.

• Give Away Coupons: If you are a business that sells products, a great way to attract the attention of your customers is to occasionally post coupon codes on your social media, this will give your audience an urgency to buy your products and also will be good content to post.

• Talk About Sales: Once again this applies to the business owners that sell products, whenever you have a sale on, post about it! There’s nothing customers love more than a sale and by posting it on social media you will attract more customers.

• Live Video: Live videos are a great way to engage in conversation with your audience. You can ask your viewers questions and they can ask you questions back. You can also post live videos after they have ended so they stay permanently on your page.

• Share Tutorials: Your audience can really benefit from learning from your posts. Posting tutorials based on your niche can be a perfect way to engage your audience and share your skills as a business owner.

• Host A Giveaway: Whether it be a product you sell or gifting your audience with money, giveaways are a great way to enable your audience. Giveaways also help you grow as usually, they will have rules whereby to enter the giveaway you need to share the post, this allows new audiences to find your page and hopefully engage with it.

So there you have it, 20 content ideas for your business. Refer back to this list every time you are lacking content ideas and your posts will be thriving.